Author of "This Is Rage" and "Endless Encores"

Posts made in March, 2015

My Second Book

By on Mar 18, 2015 in Blog | 0 comments

As noted by the title, this post is meant to announce the forthcoming release of my second book, Endless Encores. It will be published by The Story Plant on September 22, 2015 in hardcover and as an eBook. Since that is still several months off and I have at times already mentioned the book is coming, let me come back to that in a moment. I often get into the discussion of whether corporate mission statements matter. I also wrestle with people on whether we are blowing hot air when we say we want to hire the very best talent we can. Then there is the loaded question of whether bringing a true “change agent” into a company suggests an oxymoron. The answer to all three of these questions for me is quite simple: It depends whether your answer is cursory or heartfelt, pat or authentic, expository or evangelistic. You’re likely quite familiar with the expression Don’t Be Evil. It was the rallying cry of one of the most successful digital companies of our time in its offering prospectus. Here’s a tangent to that declaration I’d like to offer that can put to rest most questions around an empowering mission statement, talent that matters, and harnessing a change agent: Don’t Be Cynical. Today let’s call that DBC. If you DBC when you speak to mission, you will find nothing more powerful to inspire people to do the best work of their careers. If you DBC when you speak to the impact of extraordinary talent, you will surround yourself with the real deal and reap the rewards. If you DBC when you identify a human change agent, you will open your doors to innovation and allow change to happen. Fall back into corporate-speak on any of these borderline-highfalutin ideals, and you will suck all the life out of the room. No question. The spread between demoralization and inspiration is just that wide, but the line separating them is micropixel thin. Walk that line carefully. Fall to the wrong side of the balance beam and you lose; to the correct side, and you win. That’s why I wrote Endless Encores. What is cynical? Cynical is a poster in the lobby that reads “Our people are what we value most.” Then earnings are...

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